World Artists United · New York
We build brands,films and companieswhere culture is made.
A New York creative agency and business development group working across music, sports, film and technology. Founded by Jalen James Acosta and Rachel Lynn Karry.
01 · Two doors
Clients come for the work. Partners come for the group.
World Artists United is the agency and the holding brand. Beside it sit a film and television studio, a music infrastructure company, a media property and an esports organization. The same people, the same network, two ways in.
For clients
Work with
the agency.
- Brand Architecture01
- Campaigns and Content02
- Cultural Access and Partnerships03
See the services
For partners and investors
Partner with
the group.
- Beyond Cinema StudiosIn development
- MUSIC.INCStealth
- Breaking BrandsLaunching
- Bandits GamingActive
Inside the ventures
02 · The founder
Built from the ground up. Literally.
Jalen James Acosta slept on a park bench in Miami and called it his office. No money, no network, no plan B. His first shot came when he hosted the global launch of the Xbox for Microsoft. What he had was taste, nerve and a habit of walking into rooms he wasn't invited to. He built World Artists United out of that, one relationship at a time, until the rooms started calling him.
Over the years the group has worked with some of the biggest brands, names and companies in the world, from Microsoft and Ford to Avicii and Dwyane Wade, and has advised royal families and Fortune 100 boardrooms. None of it was handed to him, which is exactly why people trust him with what they can't afford to get wrong.
Jalen James Acosta
Founder and CEO
03 · The co-founder
Built together.
Rachel Lynn Karry grew up in Troy, Michigan on Motown and became the first in her family to finish college. She went into social work, then nonprofits, then a startup, and somewhere in the climb realized the thing missing from her life was music. In 2014 she met Jalen, saw what he was building before anyone else did, and never left.
As co-founder and president of World Artists United she runs the business so the creative can run, and she co-designed the Music Entrepreneur Conference, which started at Harvard and grew into a Microsoft Garage event powered by Live Nation Urban. Forbes called the two of them the co-founders closing the gap between creativity and business. She is the reason the gap stays closed.
Rachel Lynn Karry
Co-founder and President
Family Office
An unscripted prestige series from inside a world that has never been shown on camera with any honesty. Produced by Beyond Cinema Studios.
Zappos
Stopped showing the shoe. Showed the customer's day inside it.
Xbox, Avicii, Ford
And Rémy Martin, City Football Group and more.
The thesis
Culture meetscapital.
Culture decides what people care about. Capital decides what gets built. We sit where the two meet, and we make sure the people who create the value keep a share of it.
As seen in
The co-founders closing the gap between creativity and business.Forbes, on Jalen James Acosta and Rachel Lynn Karry
New York
Start the conversation.
Two doors. Pick the one that fits.